"Sustainable" needs to mean "better"

Why do people instinctively reach for the "regular" product over the eco-friendly one, even when they're identical? In this episode, we tackle this frustrating perception problem with sustainable products and explore how we don't need to fight it, we can reframe it by diving into products that are genuinely superior and more sustainable, Such as LED bulbs that last years longer while using 75% less energy, or cars reaching further with less fuel. This episode is about sustainability as a feature, not a sacrifice.