Net zero
Business
Decarbonisation
Carbon credits are increasingly treated as a business investment rather than a compliance cost, with nine in ten (90%) buyers reporting that carbon credits delivered on their organisation's objectives over the past 12 months. The finding comes from new research from Climate Impact Partners, which surveyed 600 senior decision-makers responsible for environmental and carbon strategy across the UK and US.
The survey points to a carbon market maturing beyond reporting and into commercial strategy, with credits treated as a lever for growth rather than a cost to manage. More than four in five (81%) of those who use carbon credits, or plan to, say credits are important or critical to meeting their organisation’s net-zero goals today.
Buyers report gains that reach well past environmental targets. Increased brand trust (38%), revenue growth (37%), stronger brand reputation (36%), and customer acquisition (35%) feature among the returns organisations attribute to their credit purchases. These commercial results give finance and sustainability teams a shared reason to act.
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Purchasing decisions now involve more senior members in organisations. An average of 2.4 internal stakeholders take part in each decision, with CEOs involved in 43% of cases. Board participation rises from 22% among organisations that do not buy credits to 40% among current buyers, and CFO involvement climbs from 22% to 32%.
Quality has become the priority as decisions move up the organisation. Among current buyers, 84% say quality matters more than price when purchasing carbon credits, and only 7% place price above quality.
Sheri Hickok, CEO of Climate Impact Partners, said: “The data shows that carbon credits deliver real business value, from brand trust to revenue growth to customer acquisition. The most climate ambitious companies already understand this and are locking in high-quality supply today to deliver against future targets.”
The research points to rising demand for high-quality, verifiable carbon credits as companies build confidence in the market and prepare to meet future net-zero targets.
Read more: How decarbonisation is becoming a competitive advantage
As the business case for reducing emissions strengthens, demand for credible, nature-based carbon credits grows alongside it. Even disciplined decarbonisation leaves hard-to-abate emissions, and businesses preparing for this shift need a dependable supply they can stand behind: credits that are verified, traceable, and backed by real environmental results. Green Earth provides that supply, giving businesses access to high-integrity carbon credits from nature-based carbon projects that restore ecosystems and support local communities, so you can meet rising expectations for quality with confidence.
