PlanetPlay's green gaming campaigns: integrating Green Earth's carbon credits

In this case study, we explore how Green Earth, a pioneering force in nature restoration initiatives, collaborates with PlanetPlay, a gaming platform committed to environmental action. Our focus is on the process of integrating Green Earth's carbon credits, acquired through the Hongera Energy Efficient Cookstoves Project, into PlanetPlay's green gaming campaigns, specifically Subway Surfers, one of the most downloaded mobile games of all time. This partnership not only enriches the gaming experience but also contributes significantly to carbon reduction, nature restoration, and community development.

Client collaboration

PlanetPlay, with its dedication to environmental causes, sought a meaningful way to engage its gaming community in real-world environmental action. Green Earth's carbon credits presented a golden opportunity to turn gaming into a force for good. Through seamless cooperation, the two entities embarked on an innovative journey to make a tangible impact. PlanetPlay aims to offset 100,000 tonnes of carbon emissions—equivalent to 40 concerts with 100,000 guests.

Close-up of a cookstove being used, Hongera Energy Efficient Cookstoves Project, Green Earth.

Carbon credit integration

At the heart of this collaboration lies the integration of Green Earth's carbon credits into PlanetPlay's gaming ecosystem. A portion of the proceeds from in-game character purchases on Subway Surfers (a popular endless runner mobile game), specifically J Balvin's avatar, are directed towards the Hongera Energy Efficient Cookstoves Project. This project, in turn, issues carbon credits as a result of reduced carbon emissions from the use of energy-efficient cookstoves.

J Balvin as a playable character in the Subway Surfers game - a shot from the game.

Enhancing player engagement

The integration of these carbon credits enhances player engagement by offering not just an exciting gaming experience but also a chance to make a real-world environmental impact. Gamers can also purchase limited-edition T-shirts bundled with carbon emissions reductions, providing a visual representation of their contributions.

Positive outcomes

A family receiving a new cookstove, Hongera Energy Efficient Cookstoves Project, Green Earth.

This collaboration showcases how gaming platforms can use their influence to drive meaningful change. It demonstrates once again Green Earth's commitment to nature restoration, sustainability, and community empowerment, as well as PlanetPlay's dedication to green campaigns. As a result, not only is carbon emissions reduced, but community and environmental wellbeing is improved. The cookstoves project offers a multitude of benefits. By reducing the amount of firewood needed for cooking, indoor air quality is improved, reducing the prevalence of respiratory diseases, and pressure on local forests is reduced, making reforestation efforts more successful.

Read more: Igniting impact: scaling up the Kenya cookstoves project

A greener, more sustainable future

PlanetPlay members planting trees with kids from a  local school, Hongera Energy Efficient Cookstoves Project, Green Earth.

By integrating Green Earth's carbon credits into PlanetPlay's campaigns, both entities are taking significant strides towards a greener, more sustainable future. This case study illustrates the potential for clients like PlanetPlay to effect real change through creative, eco-conscious collaborations, turning gaming into a powerful tool for environmental progress. The successful integration of Green Earth's carbon credits into PlanetPlay's green gaming campaigns showcases how partnerships like these can transform gaming into a force for positive change.