Brazil has taken a significant step in global forest protection by becoming the first nation to invest in the newly created Tropical Forests Forever Facility (TFFF). President Luis Inácio Lula da Silva announced the $1 billion investment during the UN General Assembly in New York, underscoring Brazil’s intention to lead international efforts on forest conservation ahead of hosting COP30 in November.
Capuchin monkey on a mossy branch with macaws flying above the rainforest canopy in Brazil. AI generated picture.
‘Brazil will lead by example and become the first country to commit to investment in the $1 billion fund’, said Lula.
The TFFF is designed to mobilise $125 billion in contributions from governments and private investors, offering long-term incentives for tropical forest conservation. Unlike traditional carbon markets that are based on emissions reductions, the TFFF provides annual payments of around $4 per hectare of forest conserved. The initiative aims to recognise the economic value of intact forests and reward countries for maintaining them.
‘The TFFF will change the role of tropical forest countries in confronting climate change through real economic incentives’, Lula added.
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The fund will operate alongside existing mechanisms such as REDD+, but its focus on area-based forest protection marks a departure from market-based carbon credit models. Supporters argue this approach could provide a more stable and predictable source of finance for safeguarding some of the world’s most critical ecosystems.
Brazil first proposed the TFFF during COP28 in Dubai. The initiative is expected to become fully operational at COP30, which will take place in Belém, in the heart of the Amazon. By anchoring the launch of the facility in the region, Brazil aims to highlight both the global significance of the Amazon rainforest and the importance of ensuring sustainable financial flows to protect tropical forests worldwide.
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As landmark initiatives like Brazil’s Tropical Forests Forever Facility spotlight the economic value of conservation, the market’s direction is unmistakable: Transparent, high-quality nature-based solutions are moving from the margins to the mainstream. At Green Earth, we transform that momentum into measurable outcomes—offering companies not just emissions tracking and reduction pathways, but direct access to premium carbon credits generated by our own restoration projects. The result is a strategy where compliance and impact converge, unlocking stronger brands, resilient supply chains, and capital flows aligned with verified results. If you’re ready to turn ambition into action, partner with Green Earth today.
