A new survey shows that family offices are accelerating their commitment to environmental, social, and governance (ESG) investments, with Hong Kong emerging as a focal point for sustainable wealth management.
Family office meeting in Hong Kong with city skyline and greenery in the background. AI generated picture.
According to the Sustainable Finance Initiative (SFI), 90% of family offices worldwide now integrate ESG strategies into their portfolios. Nearly one-fifth of respondents allocate at least half of their assets to sustainable investments, while close to 60% commit 10% or more.
‘These results show real and genuine commitment to sustainable investment’, said Katy Yung, chief executive of SFI. ‘Family offices have not only maintained their focus but refined their strategies to capture both social impact and robust returns.’
Hong Kong’s efforts to position itself as a global hub for family offices are in line with this shift. Authorities have introduced tax incentives, streamlined regulations, and embedded ESG into disclosure requirements for listed firms.
Tom Chan Pak-lam, permanent honourable president of the Institute of Securities Dealers, noted that the transparency created by these disclosure rules has improved the landscape for impact investment. ‘The Hong Kong government has been promoting both family offices and sustainable investments in the city in recent years’, he said. ‘Disclosure rules make it easier for family offices to identify and assess potential ESG targets.’
The timing is favourable. The Hang Seng Index has risen nearly 30% in 2025, following an 18% increase the previous year. With Hong Kong reclaiming its title as the world’s largest IPO market in the first eight months of this year, family offices find both depth and opportunity in the city’s capital markets.
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The survey also highlighted a pivot in sustainable themes. Nature-based solutions—including reforestation, wetland restoration, and regenerative agriculture—overtook food and agriculture as the top priority, followed by healthcare.
‘The data suggests that while food security and health remain vital, capital owners are increasingly realising the power of natural regeneration—not only in securing long-term societal benefits, but also as a cost-effective and accessible climate solution’, the SFI report stated.
Asia-Pacific leads as the most attractive region for ESG allocations, with 42% of family offices prioritising the area. Investment vehicles leaned toward alternatives: 25% favoured private equity, 22% direct investments, with the rest split across grants and loans.
As private wealth becomes a growing force in global finance, its role in scaling sustainable capital flows is increasingly significant. With its market infrastructure and disclosure framework, Hong Kong is well-positioned to consolidate its status as a global hub for ESG-driven investment. ‘From last year’s early signals to this year’s robust and refined data, our findings highlight the dynamism and determination of family offices in Asia-Pacific’, Yung added.
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As family offices scale up ESG commitments and nature-based solutions move to the forefront of the market, the message is clear: credible measurement and transparent outcomes now define competitive advantage. At Green Earth, we turn that mandate into momentum—equipping companies with robust emissions tracking, practical reduction pathways, and access to high-quality, nature-based carbon credits generated by our own projects. The result is compliance that compounds into value: lower costs, more resilient supply chains, stronger brands, and capital unlocked by verifiable impact. If you’re ready to move from intent to execution—and from reporting to results—partner with Green Earth today.
